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What is Social Media Marketing? How to become a Social Media Marketer | Tools, Skills, Online Courses

 What is Social Media Marketing?

Social media marketing is a field of digital marketing in which products and services of any company or brand are promoted through social media and websites.

Social media marketing is very important for every business today. It is very difficult today to think about Business growth Without using social media marketing.

Social media marketing is an incredible way to build your brand. Social networks have millions of users from your target audience–people who are socializing every day and are eager to discover new brands.

There are 3.48 billion social media users across the globe you can market to.

How to become a Social media marketing expert? 

If you want to be a successful social media marketer, you will first have to read more social media marketing and do different courses, which you will have an idea that how to mark the media and how to do. When you know what social media marketing is and how it is done then you have to practice what you have read & learned in different courses. Initially, you will have to give free services to businessmen in their social media marketing, which will experience you and learn many things. 

There are several reasons why different companies hire a social media manager but here are the most common:

1-To save more time.

2-To get better results from social media marketing.

3-To educate their team on how to become better social media marketers.

Tools you should know as a Social media marketer


Hootsuite allows you to schedule posts to publish at your preferred time in the future. Depending on the plan you choose, you can post to a wide range of social accounts. You can both create posts yourself for future (or indeed current) publishing, or you can select existing posts to post in the future.

Hootsuite supports a wide range of platforms, including personal accounts, business pages, and other types of social activity. Hootsuite is a powerful tool that we use to help us plan and run social marketing campaigns and to also measure the analytics of those campaigns so we know what strategies are working well and what needs rethinking. 


Metrical is an excellent tool to have a clear and precise view of the performance of your RRSS thanks to its intuitive and visually attractive dashboard.  It includes the most relevant KPIs for your campaigns on social networks and allows you to generate reports adapted to your measurement needs, it also allows you to link to your website or your advertising platforms such as Facebook ads or Google ads to have all the information on your campaigns.


Buffer is the social media management tool for straightforward social media scheduling. Buffer also gives you the ability to measure your performance, Create reports, and get inside to grow reach, engagement and sales.


Canva has a variety of great features;

1-One of the benefits of using Canva is that you have access to thousands of templates.

2-You can design magazines, certificates and a lot of marketing materials like brochures, company profiles, etc

3-You can select the proper image sizes pre-defined for the specific social media channels.

5-Google Sheet 

Whether you’re planning an event or sharing the latest revenue figures, Sheets makes it seamless for teams to work together. Easily add collaborators to projects, see changes as they occur, receive notifications for edits that happen while you’re away, and chat with colleagues in the same document. All changes are automatically saved as you make them. And with offline access, you can create, view, and edit files wherever and whenever.

6-Facebook Business Suite

Facebook Business Suite, a new interface to help businesses save time and stay up to date by managing their pages or profiles across our apps. It allows them to post to Facebook and Instagram at the same time, and manage and receive messages, notifications and alerts in one place. They can also easily see what’s working and learn what’s resonating with customers with Facebook and Instagram insights. Facebook Business Suite makes it faster and easier to analyze post results from both Facebook and Instagram all in one glance. The inbox feature organizes messages and comments nicely, making it effortless to reply to customers, which will increase our engagement and reach on both platforms. The tools help manage our businesses pages on Facebook and Instagram and keeping our customers informed.


SocialPilot is a popular, high-performance social media management platform, which is trusted by more than 85,000 professionals, to boost efficiency and save time.

SocialPilot supports eight of the most popular social networks – Facebook, Twitter, LinkedIn, Google My Business, Instagram, Pinterest, Tumblr and VK.

This is likely to be more than enough for any small business and, if you’re struggling to find engaging content for your social media platforms, this social media management tool will even offer content suggestions to help.

But more than that, SocialPilot is known for its user-friendly interface, which was designed with small business owners in mind

8- Equirrium

Equirrium can help take the stress out of social marketing by helping you organize your message, plan a posting schedule, create graphics to go along with your posts, and more. We know what topics work best on each social media network, what times you should be posting on each network to maximize the reach of your posts, and how to design effective graphics & animations that capture attention.


This is a great tool to write grammar free from all kinds of mistakes. Whenever you write content in English, this tool will tell you if the word is incorrect or if the grammar has been misused here. You can easily use this tool for free.


Ubersuggest is a free tool invented by Neil Patel who is a very famous digital marketer in the World. This tool allows you to do quick SEO for any website, do a thorough audit and generate keyword ideas. To fully utilize this tool, you need to purchase a paid version of this tool.

11- Ahrefs

Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistently, quality traffic to your site. 

Ahrefs is an SEO tool suite that contains tools for link building, keyword research, competitor analysis, rank tracking, and site audits.

TOP 10 SKILLS TO become A Social media marker

1-Graphic designing Basics

If you want to be a successful social media marketer, you must first come up with some graphic designing so that you can easily create any graphic from time to time. Graphic designing skills also help you in the category that whenever you create a graphic for your social media from another graphic designer, you can understand it well and make the best graphic.

2-Content Writing

The most used things in social media marketing are content writing. Your content alone can make your marketing very successful and even unsuccessful. If you didn't write content, you wouldn't be a good social media marketer.

3-Social Media Analytics

Analyzing social media marketing and evaluating its performance based on its results is a very challenging task. Because when you analyze your social media marketing you know which strategy is succeeding and which strategy you need to work on right now.

4-Communication Skills

Communication skills are very important in social media marketing. Whenever you post on social media or make an offer or run an ad, how to communicate with people and how to convert them into your loyal customers is very important.

5-Campaign Management

In social media marketing, whenever you run an ad campaign, whether it is on Facebook, Instagram or Twitter, how to manage it and how to get the most out of it is a matter of special importance in itself.

6-Strategical Planning

Strategic planning is a skill in which you plan your business to make it successful in the future and adopt a specific strategy to compete with your competitors which makes your business even more successful.

7- Customer relationship

In social media marketing, it is very important to have a relationship with your customers which also has the advantage that one of your customers provides you and many customers and also recommends your services to other people.

8-Paid Advertising

Paid advertising is a skill you can use to maximize your success in social media marketing. Nowadays, all major brands use paid advertising to reach their target customers. You can beat your competitors only if you adopt modern strategies in paid advertising.


Creativity is an art in social media marketing that sets you apart from other people. The world knows the people who work the most creatively on social media these days.

10- Social Listening

.People are constantly turning to social to rant or rave about products and services they love or hate. Are you listening to what customers are saying about your #brand? 

In social media marketing, you will not know the success or failure of your brand or company until you get the views of your customers and know what they think of your product or service.

Free online courses to become a Social media marketing expert

1-Digital Skill: Social Media - FutureLearn

It is one of the Best and beginners level free online course to learn about what is social media marketing with a free certificate by Futurelearn academy. This is a two-hour, 2-week, free online course, meaning you'll be able to read half of the course in one week and the other half in the second week, in which you will learn how to use social media effectively.

2-Social media Certified: Hubspot Academy

Social media Certified course is one of the most famous free online course offered by Hubspot academy.

This course consists of 8 lessons with 39 videos and 29 quizzes and the duration of the online course is only 4 hours and 10 minutes.

3-Social Media Marketing: Coursera

Coursera is the most popular online courses provider educational website. This is a great specialization with 6 courses and in this specialization, you will read and learn everything essential for you to become a complete social media marketer.

4-Social Media Marketing: Google Digital 


Google Digital garage is most helpful and free courses provider website offered by Google. A completely free online course is available on this website which consists of 40 hours and 26 modules and also includes innumerable quizzes.

To complete this course you need to get 80 marks out of 100 and the special thing about this course is that Google gives you a certificate to complete it.

5-Diploma in E-Business: Alison Academy

6-Social Media Analytics: Quintly

This free online course offered by Quintly that is one of the best social media analytics tools on the internet. 

7-Social Media Marketing Strategist: Alison Academy

This is also one of the most famous and free online course provider academies. 

8-Content Marketing Mastery: Copyblogger

This is a great content marketing course and training offered free of cost by copy blogger. You will also receive a free certificate upon completion of this course.

9-Social Media Monitoring: Udemy

Udemy is the most famous online educational website that offers this social media monitoring course for free. This course consists of three hours and twenty minutes and there are also many online courses in social media marketing available on udemy.

11-Facebook Blueprint Certification

Facebook Blueprint is a Facebook academy in which they provide free online training to people as well as make them advanced marketing experts. These are the high level 8 courses offered by Facebook after which you become a Certified Professional in your particular skills area.

12-Social Media Quickstarter: Constant Contact

Constant Contact is a great online Digital marketing and Services provider website that provides online training on all social media applications such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google my Business, YouTube, Snapchat.

5 Online Simple Steps to get Social media Marketing job

1-Learn about Social Media Marketing

If you want to get a job in social media marketing, first of all, you need to know about social media marketing, what is social media marketing, how is it done, what tools are used in it? How important a brand is to a company's success. You will have to do some free or paid courses to learn all this which I have also mentioned to you above.

2-Start Practicing What you have Learned

If you want to get a job in social media marketing quickly and make your career in this field, then as soon as you read about social media marketing, start learning it practically. The sooner you start learning things practically, the sooner you will know exactly what social media marketing is and how it is actually done.

3-Apply For internship or trainee Jobs

When you read more about social media marketing and learn more about practical things, then you start to apply for a job as a trainee or intern. If you get a job in a big company or brand as a trainee and you don't get paid for a month or two, you must do that job for a month or two. 

4-Gain Industry Experience

Industry Experience is an essential part to become an expert in Social Media Marketing.  Because from there you will learn practically everything from your seniors and you will have a brand name with you that will help you get a successful job in the days to come.

5-Now Apply For a Full-Time Job as a Social Media Marketer

This is the last stage where you have a good knowledge both theoretically and practically about social media marketing and you can get a job in any good brand and fulfil your responsibilities well. 

A complete Tutorial about Social media Marketing;

If you are looking for a complete tutorial or Video to learn about Social media marketing then this video is the best option for you. In this video, you will learn Social media marketing from the beginning to advance level. This video has been uploaded to YouTube by a very popular online educational website named 'Simplilearn' and this video is a part of their big expensive online course 'Social Media Certification training'.


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