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What is Digital marketing? How to become a digital marketer? | Complete Step by step guide



Digital Marketing v/s Traditional Marketing


Digital Marketing

Marketing in which products and services are promoted through digital devices such as Ipads, computer, mobile phone or laptop is called digital marketing. There are many types of digital marketing such as social media marketing, search engine marketing, content marketing, email marketing and so on.

Traditional Marketing

Traditional marketing is marketing that is not done online. Such as marketing through billboards, tv commercials, newspapers, signboards, radio, phone calls, direct mail, print, broadcasting etc.

Types of Digital Marketing

Many types of digital marketing are growing over time. Here we will talk about 10 types of digital marketing which are as follows;

1-Social Media marketing

Social media marketing is marketing that promotes the products and services of brands and companies through social media such as Facebook, YouTube, Twitter, Instagram, Pinterest and Google etc.

2-Search Engine Optimization

Search engine optimization refers to optimizing the content of any website and increasing its traffic by improving its quality and quantity of web pages.

There are two types of search engine optimization٫

1-Offpage SEO
2-Onpage SEO


3-Search Engine Marketing

Search engine marketing is a technique used to create ads to drive traffic to any website. Search engine marketing is a type of Digital Marketing in which we increase the traffic and visibility of a website in a different type of search engine pages by purchasing ads.


4-Content Marketing

Content marketing is a form of digital marketing in which content is created, published, and distributed to achieve lead generation with the target customers in mind. Content marketing is very important for maximizing the sales of any company or Brand's business.

5-Affiliate Marketing

Affiliate marketing is a form of online marketing in which a brand or company's product or service is advertised online and sold. Nowadays, freelance Digital marketers on the Internet are making the most money from Affiliate marketing.


6-Email Marketing

Email marketing is a form of marketing that promotes anyone business by sending emails to any potential customer or target customer and increasing the sales of her business online.

7-Pay per Click Advertising

Pay-per-click advertising is a form of digital marketing in which advertiser has to pay each time when a user clicks on her online ads. 

8-Mobile Marketing

Mobile marketing is a form of digital marketing that is done through any customer's mobile devices, computer, laptop, website, apps, emails, SMS, etc.

9-Influencer Marketing

Influencers marketing is marketing that involves celebrities in a field to launch and make a product of any brand or company successful. 

10-Paid Advertising

Paid advertising is a type of advertising in which you have to pay to advertise your company or brand's product. Here are some popular platforms for paid advertising; Facebook, Google, Instagram, Youtube and Twitter.  


Digital Marketing full course 👇


How to Become a Digital Marketer

To be a successful digital marketer, you need to look at everything used in online marketing. You must have expertise in all types of digital marketing. There are thousands of courses available on the Internet that can help you learn a great deal about digital marketing. After reading more and more about digital marketing, you can bring all these things into your life practically and work on them as much as possible. Now we tell you about all the courses of digital marketing that you can learn more about digital marketing. And we also tell you all the online skills that can help you become a successful digital marketer.



10 most important Skill to become a Digital Marketer



1-Editing & Designing

The first skill that is essential for any digital marketer is editing and designing so that you can edit and design whatever content you write well. This means designing and editing as many social media posts and digital content as you can for any brand or company you work as a digital marketer for. After reading more and more about digital marketing, you can bring all these things into your life practically and work on them as much as possible.

2-Content writing

Content writing is a skill that is becoming more and more important. With this one skill, people are working from home and earning thousands of dollars. And it's a skill without which no one can become a full-fledged digital marketer.

3-SEO & SEM

Search engine optimization or search engine marketing is about optimizing the content of a website to increase its traffic and marketing anything by putting ads on websites in the search engine. Mastering this skill is very important for any digital marketer so that he can do SEO as many websites as possible and do marketing in different search engines.


4-Social media marketing

The importance of social media marketing is growing so much today that no company or brand can succeed without it. Learning the skills of social media marketing is very important for online business promotion.

5-Web designing & development

In today's age of technology, you can't succeed on the Internet without creating and designing websites. To become a digital marketer you must also know how to create and design a variety of websites.

6-Email marketing

Email marketing is very important in promoting any product or service and making more and more customers. To become a Digital marketer  It's very important to learn how to change and convert ordinary people into customers by email marketing.


7-Affiliate Marketing

It is a skill in which you earn commissions and make a lot of money by selling the products and services of any brand or company without investing anything. The Biggest Digital Marketers Make The Most Money From Affiliate Marketing


8-Paid Advertising

Paid advertising is one of the most important skills for any digital marketer to learn. You must know how to run more and more ads campaign on social media.
The whole game of digital marketing revolves around paid advertising. In today's age of technology, no company or brand can make their products or services successful without paid advertising.

9-Lead Generation

Big companies and brands hire digital marketing to help them achieve their lead generation goals. If a digital marketer fails to achieve lead generation goals, he or she is not yet a  professional digital marketer.

10-Influencer Marketing

Influencer marketing refers to getting lead generation by marketing from eminent people of any industry. Whenever a company or brand launches any product, their digital marketer has to get publicity from the big influencers to make the product successful and make a profit from it. So a digital marketer needs to learn how to do influencers marketing.


Bonus point

Customer Relationship Management (CRM)

Customer relationship management skills are very important for a digital marketer.
Because it has to convert more and more ordinary people into customers through digital marketing and get lead generation from them.

Top Free Online Courses to learn about Digital marketing


1-Google digital garage-Fundamental of Digital Marketing

This is Google's most popular and basic course for learning digital marketing, consisting of forty hours and 26 modules. You can become a Google Certified Digital Marketer by completing this course for free.

2- Futurelearn- Digital Marketing for Beginners

Futurelearn is a website and academy where you can take many free courses in addition to digital marketing. On this website, you can do digital marketing and also many short courses related to it like social media marketing, search engine optimization, content marketing for free.


3- Alison Academy - Digital Marketing

Alison Academy is a large online academy with many online courses on digital marketing available. You can do many courses for free on this website but if you need a certificate you will have to pay a fee.


4- Udemy-  Digital Marketing

This is a very popular website on which you can find courses created by more than one of the most successful people in the digital marketing industry. You can also get some courses for free on this website, but most courses cost from 10 to 12 dollars.


5- Coursera - 5 Courses of Digital Marketing

It is a very popular online academy with over thousands of free courses from major universities and companies. The special thing about this website is that you can do many free online courses with just a one-time small amount of fee.

6- Simplilearn- Digital Marketing

A complete digital marketing course is available on this website for which you have to pay a fee. The digital marketing course of this online academy is very expensive which is beyond the reach of a common man But you can watch videos of their full digital marketing course for free on YouTube.

Interesting Fact

In this day and age certificates and degrees have no value, you just have to have maximum skills and you can easily get any job. If You Want To Be A Successful Digital Marketer, Instead Of Running For Degrees Or Certificates, Just Bring What You Learn Into Practical Life.
 




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